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What is search engine optimisation?

Search Engine Optimisation, or SEO, is the term used to describe the a method of online marketing to ensure that websites and their content are ranked at the top of organic (non-paid) search results when they appear in search engines.

Search engine optimisation (SEO) refers to the method used to increase the position of a website on search engine results pages (SERPs) in search engines such as Google, Yahoo or Bing. By developing an SEO strategy for your business, you can drive higher traffic to your website, thereby increasing revenue. 

This means that, unlike page optimisation, off-page optimisation is not directly influenced by website operators. When it comes to search engine optimisation, we often advise our clients to focus on on-page SEO before they focus on off-page optimisation.

However, as the scope of Onpage SEO is limited, the importance of Offpage SEO is nowadays a key factor in ranking for search results, as the possibilities are almost limitless. In general, the higher a site is ranked in the search results, the higher its traffic will be.

As an internet marketing strategy, SEO takes into account the functioning of search engines, people's search propensity, search words or keywords, the preferred search engines of the target audience. Optimizing a website can consist of editing its content and HTML code to increase keyword relevance and facilitate indexing.

 

The relationship between SEO and SEA

SEA (Search Engine Advertising) is the other highly effective marketing method that offers immediate results, as these are the ads that we see above the organic results in our searches. With a well thought out and properly structured and executed SEO strategy, among other things, you can achieve better search rankings, which in the long run can lead to more traffic and better business prospects for your clients.

So SEO and SEA play a very important role in the (online) marketing mix.

Google SEO search engine optimization is one of the most important and proven methods in online marketing. The term encompasses a number of procedures and strategies that can have a positive impact on the relevance of a website to search engines such as Google, Bing, Firefox, etc.

Many factors determine the performance of a website. For us, the website design, we can optimise your websitethat you can reap real benefits.

So Google search engine optimisation (SEO) is no longer a fashionable thing, because if you want your business to grow and stay at the top, you need to think about how you want to achieve it. Particularly for start-up businesses, it is essential to have a website that is properly optimised as part of your business plan, whether it is a product or a service, because without it you will lose valuable customers and, of course, profits.

Is your business website on the first page of search engines for relevant keywords? If not, you're missing out on the opportunity to gain a valuable position in the market.

Thinking for profit

We are passionate about helping you grow your business through the opportunities the internet offers.

Search engines like Google play an important role in the first stage of gathering information from customers. Often, potential customers do research at an early stage before investing. Even potential customers with a specific purchase in mind use Google to find the right provider for them.

 

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Areas of SEO

SEO can target different areas (such as image search, video search, local or scientific search, newspaper articles, etc.) taking into account the potential target groups to be reached, always in line with the theme of the website and the objectives to be achieved.

Voice Search SEO is gaining ground, as users are also launching voice searches to ask questions. Voice Search is changing search habits and creating new demands on the website. Voice Search SEO relies on the content and technical optimisation of voice search.

The importance of SEO

Why is search engine optimisation important? Search engine marketing, and search engine optimization in particular, ensures visible rankings on search engines such as Google, Bing, etc. Today, search engines remain a key means of gathering information for people around the world.

Especially when you are looking for specific knowledge or information, for example: health, product testing and evaluation, or science, business, finance, sports ... etc. Google & Co. is the best known, and in Hungary the most preferred starting point for finding information.

Search engine optimisation specialist

 

The aim of search engine optimisation is therefore to bring visitors to your website through Google by getting as many organic results as possible, and thus to give it a more favourable position in Google's search results. To achieve this goal, it is first necessary to determine the current state of the KPIs so that they can be improved through targeted SEO procedures. 

 

Important SEO KPIs:

The success of SEO measures can be measured using KPIs (Key Performance Indicators). The most important key figures are:

Click-through rate (CTR)

Keyword ranking

Loading speed

Search traffic

Return rate

Time spent on the site

 

Search engine optimisation is based on three pillars. These are on-site SEO, off-site SEO and technical SEO settings, which have a major impact on the position of a website. One, if not the most important part of on page SEO is content SEO. 

On page SEO 

Optimising a page involves all the actions that can be taken directly on the page to make it more search engine friendly. This includes technical, content and structural improvements to the website that help it to rank higher in search engine rankings (organic). 

Artificial intelligence

But this year (2020) Onpage SEO has already been about more than just the familiar keyword placement. Google now recognises and understands synonyms and semantically related keywords, which makes it easier to stop obsessing about the strategic placement of exact match keywords. 

In addition to quality content...

On Page SEO includes:

  • Keywords
  • Title Tags 
  • HTML tags
  • Meta descriptions
  • Alt Text
  • Mobile-friendly look and feel
  • Schema Markup
  • Core Web Vitals
  • Page Experience 

Off Page SEO

Off page SEO, refers to the external processes that affect the ranking of a page in search engine results - i.e. those actions that take place Off page. These external influencers consist primarily of links pointing to the relevant website from other websites. 

The number and quality of links pointing to your website is undoubtedly the biggest factor in off page SEO. The more sites that link to your content, the more Domain Authority your site has, thus boosting your ranking. This may encourage marketers and SEO experts to forgo paid link building tactics and instead adopt an organic approach that yields effective results.

These can be, for example: 

  • Guest blogging
  • Appearance in industry trade publications
  • Finding contacts who would like to share your content
  • Guest on a podcast

Google SEO Search Engine Optimisation

 

Below are some of the tasks that we consider important in SEO optimisation. However, this is just a small insight into the complex and varied work that we actually do on a project. 

The role of content 

People need to find certain content, so it's worth making it as easy as possible for them. Search engines like Google want the same thing. We make sure that the content on your website is clear and has a consistent hierarchy, as this will definitely have a positive impact on your SEO results.

It's worth making all content available in 3-4 clicks, because as banal as it sounds, missing a single setting or a bad sitemap setting can be enough to cause your website to drop out of Google's indexing.

Professional copywriting

Since Google is primarily (still) a text search engine, the first step is to write text that keeps the user on the site. So, the importance of quality content cannot be overemphasised, the The central role of SEO copywriting, which is partly the key to success. Every text on the internet should be unique.

All text should include the user's added value and be reasonably structured with appropriate keywords. Our copywriters write relevant content (with the keywords provided) on the given topics that is easy for visitors to read, yet long enough for them to stay on the site long enough to order a service or purchase the product they want.

Ranking Factors

One of the most important things is to use "spoken" URLs. So-called spoken URLs contain readable words or keywords instead of long identification numbers or cryptic characters. 

Among Google's more than 200 different SEO ranking factors, the HTML Title Tag continues to play an extremely important role in a website's search engine optimization.

You can see your site's Title Tag in your browser, in the source text or in Google search results.

Members H1 - H6

Once visitors have clicked on SEO Snippets in Google results, they're taken to your site. In addition to quality content and page load speed, you need to meet other requirements.

The first orientation point is Headlines. We consider it important to follow the hierarchy H1 - H6. Logically, the most important headline is created in H1, the least important in H6. Here it is important to note that we only use as many levels as necessary to achieve the desired result.

SSL encryption

We provide fixed standards for websites with SSL encryption in the meantime, which should be taken into account for search engine optimisation. People also take this for granted.

Page Speed 

Page Speed Optimisation:

No one likes to wait. Every user expects a page to load quickly, otherwise they will be disappointed, which can lead to a lot of navigation away from the page. And it's the same with Google: why waste your precious resources on slow pages? With a slow website, you could be risking the success of your SEO efforts.

 

Paid advertising is designed to increase the number of customers, boost revenue and help your business grow faster.

Google, Bing and Facebook ads help you expand your reach and reach potential customers who are currently looking for your products and services.

Effective SEO through Google Ads can help you reach your target audience effectively and make the best use of your budget.

An advertising campaign can be a very powerful solution if you want immediate results, as it increases your reach to the exact target group that is specifically interested in your product or service. You can gain a significant advantage through advice and campaign management.

This could be, for example, 

More clients

You attract more customers when your ad appears at the top of search engine results.

Greater profit

We can streamline the current campaign to reduce the cost per click while increasing the number of click-throughs.

New Customers

Google Ads can be used to target and increase the number of customers, making it easier to convert these customers into paying customers.

Reaching your potential audience

Everything can be precisely defined and adjusted to the activity based on demographics, time of day and a few other criteria, so that your ad reaches the maximum and most precise audience of potential customers or clients.

Better predictability

Based on the parameters you specify, your ads will be successful. When, where and how do you want your ads to appear? How much do you want to spend on each ad?

More mobile customers

People should be able to access websites on the go on their mobile devices, which, incidentally, account for more than 70% of all paid search clicks.

A During SEO Audit we will also discuss these issues. 

Predictable Marketing Strategies 

At Effective SEO, we believe that our job is to make the complicated and sometimes tedious internet marketing process as simple as possible for our clients. We provide each client with a single point of contact, ensuring that their project and any questions they may have are always handled in a professional and up-to-date manner, in the hands of caring, knowledgeable professionals.