What is search engine optimisation?
Search Engine Optimisation, or SEO, is the term used to describe the a method of online marketing to ensure that websites and their content are ranked at the top of organic (non-paid) search results when they appear in search engines.
Search engine optimisation (SEO) refers to the method used to increase the position of a website on search engine results pages (SERPs) in search engines such as Google, Yahoo or Bing. By developing an SEO strategy for your business, you can drive higher traffic to your website, thereby increasing revenue.
This means that, unlike page optimisation, off-page optimisation is not directly influenced by website operators. When it comes to search engine optimisation, we often advise our clients to focus on on-page SEO before they focus on off-page optimisation.
However, as the scope of Onpage SEO is limited, the importance of Offpage SEO is nowadays a key factor in ranking for search results, as the possibilities are almost limitless. In general, the higher a site is ranked in the search results, the higher its traffic will be.
As an internet marketing strategy, SEO takes into account the functioning of search engines, people's search propensity, search words or keywords, the preferred search engines of the target audience. Optimizing a website can consist of editing its content and HTML code to increase keyword relevance and facilitate indexing.
The relationship between SEO and SEA
SEA (Search Engine Advertising) is the other highly effective marketing method that offers immediate results, as these are the ads that we see above the organic results in our searches. With a well thought out and properly structured and executed SEO strategy, among other things, you can achieve better search rankings, which in the long run can lead to more traffic and better business prospects for your clients.
So SEO and SEA play a very important role in the (online) marketing mix.
Google SEO search engine optimization is one of the most important and proven methods in online marketing. The term encompasses a number of procedures and strategies that can have a positive impact on the relevance of a website to search engines such as Google, Bing, Firefox, etc.
Many factors determine the performance of a website. For us, the website design, we can optimise your websitethat you can reap real benefits.
So Google search engine optimisation (SEO) is no longer a fashionable thing, because if you want your business to grow and stay at the top, you need to think about how you want to achieve it. Particularly for start-up businesses, it is essential to have a website that is properly optimised as part of your business plan, whether it is a product or a service, because without it you will lose valuable customers and, of course, profits.
Is your business website on the first page of search engines for relevant keywords? If not, you're missing out on the opportunity to gain a valuable position in the market.